With over 45,000 apartments, homes and cottages in Europe and 8 million European customers, Pierre & Vacances - Center Parcs is the leading European company in the tourism residence and leisure property market.
From 2014 to 2015, as Head of Digital, I owned the online lead generation strategy to drive traffic, increase client acquisition and conversion for the buy-to-let activity of the group - Promoting new, unique and high-end tourism and real estate programmes such as Villages Nature - in joint-venture with Euro Disney - as well as 'l'hevana', a 5-star residence in the French Alps.
I managed an ecosystem of 5 responsive and multilingual websites and in-store touch point and application.
Identified and implemented leads generation tactics: SEO, SEM, emailings.
Led the overhaul and improvements of 4 multilingual B2C websites and definition, design and development of a B2B website (greenfield project).
Managed and mentored the digital team: 4 people
Defined the digital strategy, products roadmap and business objectives (forecasts and reports)
Oversaw and managed design and development of a in-store application for the showroom of l'hévana, a 5-star residence property.
Product manager of the B2B website - Features definitions and prioritisation to get valuable & go-to-market product (MPV). Owned the back-end and front-end backlog and wrote user stories.
Contributed to increase global revenue by €15M+ in a year by raising and qualifying the online lead generation.
Residence sales increase from optimised SEO strategy
Residence sales from refined SEM strategy