French Blood Service

Created in 2000, EFS is the only civilian blood transfusion organization in France, EFS (French Blood Service) contributes to treating over 1 million patients each year thanks to 3 million blood donations.

The EFS needs to maintain a regular supply of all blood groups and types so they can provide it to the hospitals and save life of patients who need it.

Thereby, a permanent mobilisation of the existing blood donors and acquisition of new donors are key.

In 2011, I joined the the French Blood Service and initiated and executed a digital, multi-platform strategy to encourage blood donations in France.

Expertise

Mobile website

Led production of a brand new mobile website.

TV ad production

Initiated and managed the first TV ad production of the organisation.

Mutli-screen strategy

Originated a digital, user-centric and multi-platform strategy.

Mobile application

Led overhaul of the current mobile app with focus on usability.

Key achievements


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+30%

Traffic increase (single visits) in the website thanks to the mobile version

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4.5/5

Scoring of the iPhone app in Apple Store

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X2

Facebook fans and Twitter followers in a year